What Is Content Marketing

In today’s society, traditional forms of advertising seem to be becoming less effective. Many people use DVRs to record and watch television programs which often means that the adverts are forwarded and therefore not watched. More and more people are reading newspapers and magazines online, which again makes it easier for the advertisements to be skipped over.

Content marketing is a more modern way of advertising a product or service that aims to attract customers by providing interesting and relevant information about the product but in a way that does not come across as a sales pitch in its own right. Content marketing usually takes place online and therefore has the potential to reach a large number of new customers. If a business is looking to grow its customer base then content marketing should be part of their marketing strategy.

Content marketing is more likely to stay in the minds of customers than other forms of marketing. If a customer reads an article that really engages them then they are likely to try and find out more about who wrote the article and the company that they work for. It is therefore important that the quality of the content that is used for articles or other posts online is of a high standard. If there is already an employee of the company that can produce articles of this quality then this may be advantageous for the business. However, outsourcing content writing is generally not that expensive and it allows the employees of a business to concentrate on their own jobs.

Content marketing does not just have to be in the form of written articles. Videos that demonstrate the use of a particular product can also be useful for customers. If a business sets up their own YouTube channel then their customers can subscribe to this and will be notified when a new video is uploaded. Sharing the video on social media sites such as Facebook, Twitter, Pinterest can also help the business to reach potential new customers and this strategy can also be used to share articles and other forms of content.

There is an important relationship between content marketing and the likelihood that a particular business will be found when an internet search is made for keywords that are relevant to that business. Search engines put a great deal of value on sites that have high quality content and will rank these sites higher on their search results page. This can help the business be found by more potential customers and when the content on the site is engaging then these customers are more likely to remain on the site.

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Irrepressible info

Every now and then you come across an infographic that catches your eye and makes you chuckle. And in the realm of tech, it’s rare this happens. Ive seen some pretty funny and creative stuff for things like web designer verses web developer, or Mac verses PC. But when it comes to SEO (Search Engine Optimization) it’s always so serious!

And even though what I am about to share with you is, if you think about it, a “serious” graphic. It’s kind of creative and clever at the same time.
If you know nothing about SEO, or website design then you can use this graphic to study up on it. Learn it forwards and backwards, as if your life depended on it and as if in the next week you will have that dreaded exam to list everything you can about SEO from this graphic.


Learn SEO

Image Source/Credit : searchengineland.com

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Outbound Marketing

Outbound marketing refers to any form of marketing where the customer is contacted by the business such as email marketing or cold calling. It can also refer to TV and radio advertisements where customers will receive a marketing message that they have not given express permission to receive.

Many businesses will spend the largest portion of their advertising budget on outbound marketing as it is the form of advertising that has been around for the longest period of time and it is accepted by a lot of businesses that spending money on this form of advertising is just something that has to be done. However, there a number of problems with outbound marketing that mean that it may not be such a good choice to receive the majority of an advertising budget.

The main problem with outbound marketing is that customers can choose to ignore it. Many households now have a DVR which means that television commercials are usually forwarded rather than being watched. If email campaigns are not permission based then the emails are likely to end up in the spam folder and will probably be deleted before they are read. It is hard to track the ROI for outbound marketing because it is not always clear where the leads have come from. The cost of a traditional outbound marketing campaign is likely to be high and the yield that it produces does not always make this investment worth it.

An alternative to outbound marketing is a more modern approach to advertising known as inbound marketing. As the name suggests it is based on opposite approaches to marketing than outbound marketing. Instead of the business giving its message to the customer, inbound marketing involves the customer finding the business. More emphasis is put on advertising that allows the business to be easily found when the customer makes an internet search for a search term that is relevant to that business. The customer will then make some form of contact with the business, such as visiting their website or sending an email enquiry, instead of the other way round.

Businesses do get results from outbound marketing otherwise it would have not become as popular as it is. However, as society seems to be entering an increasingly digital age traditional forms of marketing may no longer be as effective. While completely cutting outbound marketing from the advertisement budget may be a step too far, companies are likely to find that by allocating a larger portion of the budget to inbound marketing can make a real difference to the ROI of the marketing budget.

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Why Every Business Owner Needs a Responsive Website

As a business owner, do you know what a responsive website is? Do you know why you must have one? If you haven’t heard about responsive web design then I will tell you in a nutshell, responsive sites are very important!

Let’s start with what a responsive website actually is. It is a web design that has been created with one main purpose: to make it easier to read and navigate across all the different devices we own. From our cell phone to our tablet to notebook to our PC, all those images we see are adapted so we do not have to constantly resize, reshape and scroll across the device.

A responsive website is designed to adapt the layout of the viewing environment with fluid, proportion-based grids and flexible images. It has multiple fluid grid layers that make it easy for the program to change the layout of the image. This means no matter what device is being used, the image looks the way it should quickly and easily.

Sounds pretty interesting but why does it matter? Because as a business owner you know customers demand convenience. And to have a website that brings in customers, your website has to be convenient. It has to have a responsive website design. Customers want everything quick and easy. They do not like to wait in long lines at the grocery store or at the bank or at the doctor. Entire management programs have been created by companies to study how to improve convenience in their stores. The regional manager for the local grocery store down the street is focused on how convenient it is for customers to shop in his store. Grocery aisles, cash registers and shopping carts are all laid out in a certain way to ensure everything about that store makes it as convenient as possible for the customer. Your website should be much more convenient than any grocery store. Customers grudgingly understand there is always some delay at the grocery store. The person checking out in front of the might be slow, all the grocery carts might be taken, or a cashier might have called in sick so there are fewer cash registers open. Customers understand this could occur and are not happy about it, but they will grudgingly accept it.

Customers have no such understanding when it comes to looking at your website, and they will not accept delays and inconvenience. Websites by their very definition are all about convenience. Where else can a person shop for anything from the comfort of their sofa while sitting in their pajamas at 3am eating ice cream? Nowhere. Websites make that happen. A customer can use Amazon, eBay or any retail store’s website to do just that. Or they can use your website. If it has a responsive website design.

Customers have specific expectations of a website. It should load quickly, be easy to read and easy to navigate. It should be responsive. And it should be eye catching. No matter what device they choose to use, they expect your website to run perfectly. They don’t care if your website runs smoother on a PC and has some trouble loading on an iPhone. They really don’t care about that. They expect your website to have the same easy, high quality viewing no matter what device they use to look at your website. They expect a responsive website design.
With that type of expectation from a customer, you know your website must run well and must be convenient. If a customer has to work too hard at reading your website they will just move on to the next company. And every business owner has a competitor out there just waiting to try to win their customer’s business.

If you could be positive 99% of your customers were going to look at a website using their PC, it would not be so much of a problem. You would not want to risk losing that 1% but it would still seem like a smaller problem. You could just focus on having a website that loads perfectly on a PC and not worry about what it looks like when viewed from a cell phone or a tablet.

But the truth is customers use every type of device to look at websites these days. Customers may search for a new home builder using their iPhone, their tablet, their notebook and their old desktop computer all in 24 hours. They just grab whichever device is closest to pull up the website. And when they pull up that home builder’s website they expect it to be easy to read and look great on every single device. They expect it to have a responsive website design. If not, they will just move on to the next home builder.

Customers may think they have found a great builder that offers the perfect floor plan. But if they can only easily see the floor plan on their notebook or old desktop computer, they are going to just look for another builder with a better website design. They are not going to spend the extra time to resize and reshape the website on their iPhone and their tablet. And if your website does not have a responsive website design, they are not going to take the time to resize and reshape your website either. They will just move on to your competitor. For the customer it is all about convenience. And for you, the business owner, it is about getting the customer and keeping the customer. If you want to be sure you are appealing to future customers, you must have a responsive website design. It just makes good business sense.

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