What is a content management system, also referred to as a CMS?
A CMS is a web framework that lets you publish, edit and update content on your website from a central interface. Content Management Systems are used in all kinds of websites – from blogs to news websites and even shopping websites. A lot of big brand companies use a CMS for their website.
The main benefit of using a CMS for your website is you can personally make every single change you need to on your website. All the small things, like changing colors, swapping out text adding a new page, to even bigger things, like updating your prices and listing new products you are selling. It’s like being able to change the oil in your car quickly and easily, and saving all the money you would have spent paying someone to change the oil for you.
With a CMS, you get to make the changes you need on your website without paying a computer technician to go in and make each little change and charge you an arm and a leg. You decide where things go and what text to put in, you are in better control of your site and can easily change or edit things on the fly.
As a business owner you know how important keeping up with technology is. It sets your business apart from your competition. It shows you are on top of things and it brings in business. Your website can make or break your business. A stale, outdated website costs you customers and that costs you money. If you found this article then you probably have an old, out dated static website. Static websites are web pages that are delivered to the user exactly as they are stored. If your site does not change or you plan on never changing anything on your website then static might work fine. But we all know that’s not how it works, there is always something you need changed. A graphic swapped out, some text rewritten, adding a whole new page.
It can be overwhelming to keep up with new technology. That’s why we are going to tell you the best content management system out there.
It is chosen by business owners like you over and over again.
WordPress is a free, open source content management system based on PHP and MySQL. According to Forbes in 2012, WordPress powers 1 out of 6 websites on the internet. That is almost 60 million websites. Think about that. 60 million websites! That means all those business owners chose WordPress for a reason. And why did they choose it? Because it is the best, that is why! WordPress is simple and easy to use. You can install and switch between themes and you can have multi-users and multi-bloggers. If you need your website to have extra functionality, you can use a plugin to extend the base functionality that WordPress already provides. You can even access and edit your site with a mobile device, like Android, iPhone or Blackberry. Editing your website was never easier.
So what’s the bottom line? Take that old outdated website of yours and find a WordPress developer to build your new site on WordPress and have the flexibility to edit and manage the site yourself!
The Art of Web Design
Web design is really the art of graphic design. Back in the day before code became much more flexible with stylizing through CSS, web designers were the coders or programmers. The word was interchangeable, but in the new world where design and user experience is essential for a profitable and successful website, these words are not interchangeable. In fact a web designer and a web programmer are two different skill sets. They have always been that way but the industry is finally realizing that if you want something pretty you don’t hire a programmer, you hire a designer. Then you follow up with the programmer to implement the visual design and code it to work as a website.
This is typically how web design agencies work. They have a set of designers and a set of programmers. The graphic designer also know as web designer hands off their design to the programmer and then they code out the site to look like the designer layout.
User Experience also know as UI or UX is all the hype these days. Why? Because people want to use something that is easy and intuitive. And graphic design, is just that. Aiding and guiding the user visually through a maze of information. Enhancing text with typography, or adding images to break up the text so the user doesn’t get overwhelmed with too much text to read. It also includes psychology behind it, knowing visual cues or graphics that are universally known. Icons that people don’t need words to describe.
Companies pay top dollar for great user experience designers and it all starts with the design. Graphic design and web design are now the two words that are interchangeable, and programming is it’s own separate thing. So make sure you find a company or a person that is capable of both graphic design and programming.
Paying Attention to Social Signal Traffic
Social signals have gained in importance recently, for not only Penguin Recovery Services but also general SEO, we will take a look at some of the basics and how they can impact your SEO process.
First, a social signal is much like a smile or flirt directed towards you at a social gathering. Whenever someone on a social media network such as Facebook or Twitter “likes” your post or tweet, it sends a positive signal. Just like in a social setting, the more positive signals you receive, the more attention will be paid to you during and after the meeting.
For SEO purposes, this added attention will result in a higher SERP (Search Engine Results Page) ranking. This means that if you do not already have a social media presence, such as a Twitter account or a profile on Facebook, you are likely hurting your SERP ranking and potentially losing customers. But there is no “losing” social signal points because the only value that is paid attention to is a “+1.” This is why Social Signals is a best practice for anyone doing Google Penguin Recovery on their sites.
With the increasing importance of social signals, the obvious question to be answered is how does a company manage its SEO process to increase the number. There are two major groups of “social signal senders” that will make a measureable difference in your SERP raking – direct and indirect influences.
Most of the direct influencers are obvious: Facebook likes and shares, Twitter followers and tweets that link back to your website, and the number of people in your Google+ circle. The indirect influencers are: positive customer reviews on web sites such as Yelp and Google Local, a significant increase of inbound links and citations, and several SEO metrics such as a decreasing bounce rate or an increase in on site time.
There are some simple and obvious ways to combine these influencer factors, such as “doubling down” on your blog or post by making sure there is a “Tweet” button as well as a “Like” button available for readers to click on. Another is simple but you should proceed with caution: expanding the number of social networks you are registered on. The caution flag is due to spreading yourself too thin or engaging in social networks that do not fit your Internet marketing or social media demographic profiles. A third is to create a LinkedIn account as it is more of a B2B website rather than a general social media network.
Finally, there is a place to find a good amount of detail on how Google analyzes all the data and how your Social Signal strategy is working. https://blog.kissmetrics.com/google-analytics-social-reports/
It gives a good step-by-step description of how to locate and use the different data available from Google Analytics.